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PROFESSIONAL BRANDING: CV, LINKEDIN & EMAIL M...

Learn professional branding to create powerful brand identities that inspire trust and drive business growth. Master brand strategy, logo positioning, visual identity, messaging, and personal branding through practical projects. Develop the skills to build memorable brands and establish a strong presence in competitive markets.

InstructorAsma Salman
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Lectures0
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LanguageUrdu
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Free preview1 lecture

📋 Course Outline

63 topics jo aap seekhenge
Module 1
  • 1 Phase 1: Foundation & Personal Branding (Lectures 1–3)
  • 2 Lecture 1: Introduction to Professional Branding
  • 3 Kya hota hai "Personal Branding" aur yeh career ke liye kyun zaroori hai?
  • 4 Aapki online vs offline identity.
  • 5 Task: Apne career goals ka 1-page summary likhein.
Module 2
  • 6 Lecture 2: Discovering Your Unique Value Proposition (UVP)
  • 7 Aap kya offer karte hain? (Skills, Experience, Soft Skills)
  • 8 Target audience (Employer / Client) kaun hai?
  • 9 Task: Apni 3 strongest skills aur 1 unique quality likhein.
  • 10 Lecture 3: Mastering the "Elevator Pitch" (Oral Branding)
Module 3
  • 11 Apne aap ko 30 seconds mein kaise present karein?
  • 12 In-person aur virtual interviews ke liye pitch.
  • 13 Task: Apna 30-second pitch phone par record karein aur khud evaluate karein.
  • 14 Phase 2: CV / Resume Mastery (Lectures 4–6)
  • 15 Lecture 4: CV Structure & Formatting (ATS Optimization)
Module 4
  • 16 ATS (Applicant Tracking Systems) ko samjhein aur kaise bypass karein.
  • 17 Chronological, Functional, aur Combination CV ka farq.
  • 18 Task: Apna CV structure draft karein.
  • 19 Lecture 5: Writing Powerful Bullet Points & Achievements
  • 20 "Responsible for..." ki jagah "Achieved X by doing Y (Result Z)" kaise likhein?
Module 5
  • 21 Action verbs aur numbers ka istemal.
  • 22 Task: Apni purani CV ki 5 duties ko achievements mein convert karein.
  • 23 Lecture 6: Tailoring Your CV for Every Job Application
  • 24 Har job description ke mutabiq CV kaise modify karein?
  • 25 Keywords matching technique.
Module 6
  • 26 Task: Ek real job ad select karein aur apna CV uske hisaab se tailor karein.
  • 27 Phase 3: LinkedIn Mastery (Lectures 7–10)
  • 28 Lecture 7: LinkedIn Profile Optimization (The 5 Pillars)
  • 29 Headline, About section, Featured section, Experience, aur Recommendations.
  • 30 Professional photo aur background banner ki importance.
Module 7
  • 31 Task: Apni LinkedIn profile ka audit karein aur fix karein.
  • 32 Lecture 8: The "About" Section – Your Story, Not Just a Bio
  • 33 Professional "Storytelling" kaise karein? (Problem → Solution → Result).
  • 34 Keywords aur SEO ka istemal.
  • 35 Task: Apna LinkedIn "About" section rewrite karein.
Module 8
  • 36 Lecture 9: Building Your Network Strategically
  • 37 Kis type ke logon ko connect karna chahiye? (Recruiters, Industry leaders, Peers).
  • 38 Connection request message kaise likhein?
  • 39 Task: 5 relevant logon ko connect request bhejein.
  • 40 Lecture 10: Content Marketing on LinkedIn (Post & Engage)
Module 9
  • 41 Kya post karein? (Case studies, Learings, Industry insights).
  • 42 Comments aur engagement se visibility kaise badhayein?
  • 43 Task: Ek professional post likhein aur schedule karein.
  • 44 Phase 4: Professional Email Etiquette (Lectures 11–13)
  • 45 Lecture 11: Structure of a Professional Email
Module 10
  • 46 Subject line (Crucial for open rates), Salutation, Body, Call to Action, Sign-off.
  • 47 Task: Kisi job vacancy ke liye "Cold Email" draft karein.
  • 48 Lecture 12: Email Writing for Job Applications & Follow-ups
  • 49 CV attach karte waqt email mein kya likhein?
  • 50 Interview ke baad "Thank You" email kaise likhein?
Module 11
  • 51 Task: Apni last job application ke liye follow-up email likhein.
  • 52 Lecture 13: Handling Difficult Email Situations
  • 53 Rejection emails ka jawab dena, Rescheduling meetings, aur Payment reminders.
  • 54 Professional tone aur "Politeness" ka balance.
  • 55 Task: Ek rejection email ka reply draft karein.
Module 12
  • 56 Phase 5: Final Polish & Action Plan (Lectures 14–15)
  • 57 Lecture 14: Brand Consistency (CV ↔ LinkedIn ↔ Email)
  • 58 Sab jagah same tone, same profile picture, aur same skills kaise ensure karein?
  • 59 Task: Apni CV, LinkedIn, aur Email signature ko ek doosre se match karein.
  • 60 Lecture 15: Graduation & Next Steps (Personal Branding Roadmap)
Module 13
  • 61 Har 3 mahine mein apni brand ko update karna kyun zaroori hai?
  • 62 AI tools (ChatGPT, Claude) ka use karke branding kaise empower karein?
  • 63 Final Capstone Project: Complete 1-page Personal Branding Audit Report submit karein.

Course content

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